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Loved By 1,200+ Beauty Pros Worldwide

Kenza Zia


"Highstoke was the best decision we made when starting! They have been so involved with us in setting a strong foundation for our business. We were able to book 21 clients in the first week and half!"

Sonia Azizi


"They've been great, I am so happy about my decision to invest in myself. It's a great stepping stone to get clients in your door. Especially if you are new to starting a small PMU business. Highstoke for the win!"

Maria Bernhardt


"Going on a year with Highstoke! Since working with them, the company continues to improve its processes. They are dedicated and transparent with their clients. I wouldn't change them for anything!"

Growing A Profitable Beauty Business Can Be Full Of Challenges

We understand these struggles and don't want you to face them alone!


Client Flow

Struggling with unpredictable client bookings, leading to unstable revenue every month.



Experiencing stagnant growth or, even more concerning, a decrease in bookings.


the Crowd

Relying on generic marketing tactics and strategies rather than a proven, reliable system.

Stress and Overwhelm

All these challenges can lead to constant stress and feeling overwhelmed.

Beauty Success Lab has been solution for thousands of beauty professionals, offering all of the proven resources to attract more clients and make more money.

Introducing an affordable all-in-one platform that gives you all of the resources you need to grow a 6-figure beauty business.

Everything You Need to Grow Your Business

Scale To A 6-Figure & Beyond Beauty Business

The Beauty Success Lab


Introducing Beauty Success Lab, your official roadmap to hitting the 6-figure & beyond mark in your beauty biz! We’ve got everything set up in three super supportive pillars to boost your business like never before.


Dive into our software crafted for beauty pros. This system provides all the tools you need to streamline every aspect of your business. From launching ads to marketing automation, our software simplifies complex tasks.


Dive into easy-to-follow guides on marketing, sales, and making your brand pop! It's like having a business coach in your pocket, guiding you every step of the way to grow your beauty empire.


Step into an exclusive community that goes beyond networking. In addition to connecting with industry leaders through private groups and masterclasses, benefit from support with daily live Q&A sessions.

Success Stories

Jessica Johnson


"Highstoke Media is an amazing

company! The whole team is very

professional, talented and caring

people! Danny Tran is the BEST! You will not be disappointed! I highly recommend!"

Wendy Díaz


"Highstoke Media helped my business when I needed the support and help the most. Just two months in following their guidance, I made back my entire business investment. Thank you!"

Crystin M.


"I am extremely impressed with the

results that I've gotten from

Highstoke. I was iffy about it in the

beginning but I had to trust the

process and surely enough I am

GLAD that I did!"

Maximize Your Investment With


Assembling the endless amount of tools and resources required for a thriving beauty business can be not just daunting but also super expensive. Here's a glimpse of what these components might cost if you got them individually:

Appointment Scheduler: $99/month

Website Host + Chat Widget: $199/month

SMS & Email Marketing: $99/month

CRM System: $99/month

Social Media Planner: $49/month

AI Generator: $99/month

Marketing Company: $2,000/month

Marketing Course: $1,997 (one-time)

Sales Course and Templates: $1,997 (one-time)

Branding Strategies: $997 (one-time)

Systems Strategies: $997 (one-time)

Daily Consultant Expert Advice: $2,000/month

Monthly Expert-led Training: $997/month

Community Access: $997/month

Exclusive Discounts to Events: $997 (one-time)

Endless Support & Updates: Priceless

Total: +$10,000

Appointment Scheduler + Review Software

Website Host + Chat Widget

SMS & Email Marketing

CRM System

Social Media Planner

AI Generator

Marketing Company

Marketing Course

Sales Course and Templates

Branding Strategies

Systems Strategies

Daily Consultant Expert Advice

Monthly Expert-led Training

Community Access

Exclusive Discounts to Events

Endless Support & Updates









$1,997 (one-time)

$1,997 (one-time)

$997 (one-time)

$997 (one-time)




$997 (one-time)



These components surpass $10,000—not to mention the ongoing monthly costs (adding up to $100K/year). But with Beauty Success Lab you're gaining an integrated system tailored for beauty professionals. This platform is designed to not only save you thousands but to significantly increase your earnings.

For Just $797 (3 Months)

Get a program worth more than $10,000


Join Beauty Success Lab and experience real growth in your PMU business. We're committed to delivering results, not just promises. Think of it like this: just as you wouldn’t buy a house without a tour, or commit to a car without a test drive, experiencing our program from the inside lets you see its true value.

Your options?

Subscribe to either a 3-month, 6 month, or 1 year discounted plan. Each option is not just an expense—it's a stepping stone to significant business growth. We stand so firmly behind the effectiveness of our program that we offer a tailored money-back guarantee. This isn't just about meeting expectations; it's about achieving measurable, real results.

For all members, if you follow our proven success formula—detailed in our accountability list*—and don't make back at least the investment of your chosen subscription package by the end of its term, you qualify for a refund.

Subscribing to Beauty Success Lab is a zero-risk opportunity to test the effectiveness of our strategies on your business. With clear paths to profitability and dedicated support to guide you, there's everything to gain and nothing to lose.

Are you ready to commit to your beauty business's growth? Dive into Beauty Success Lab, and let’s celebrate your success together!

Meet Highstoke

To all the beauty pros aiming high in 2024:

Let's take a moment to dive into a real story of transformation and success in the beauty industry. Picture Highstoke, a name that has become synonymous with growth and achievement for beauty professionals across the globe since 2017.

Here's our journey: We've partnered with over 1,200 artists worldwide, not just as a service provider, but as a catalyst for real, measurable success. Together, we've unlocked close to $30 million in revenue with hundreds of real success stories.

But what's the secret sauce? It's simple: we focus on what works. No gimmicks, just solid, effective marketing strategies that have been proven to get you noticed, get you clients, and get your calendar booked solid.

We're not just a team behind the scenes; we're your strategic growth partners. And guess what? We're also the masterminds behind PMU World Live, the largest industry event in North America. This isn't just about credentials; it's about bringing you the most cutting-edge insights and strategies from the heart of the industry.

So, to all you beauty professionals setting your sights on greatness in 2024: Highstoke is here to turn your business dreams into reality. Let's make this year your most successful one yet.

More Success Stories

Are You Next?

Mona El-Chebli

"My revenue hit 31k!"


Tiffany Taylor

"Over the 20k line!"


Madison Lee

"I have brought 12k in one month"


Hogla Jimenez

"First month in 2 years where I am fully booked"



"I struggled with new clients during the pandemic... It's been 10 days into the campaign and I'm booked for 2 months!"

-Christy C., Definition Brows

"Highstoke Media was able to bring in over 40 leads every single month. In my business, each client spends between $500-1,000!"

-Cathy Nguyen, CC Cosmetics

"I'm in a very saturated market and they have been able to bring in leads who actually turn into paying customers!"

-Natalie R., NR Cosmetics

"Highstoke Media is THE marketing partner and team who truly believes in putting effort into your clients just like you do!"

-BB., B-Lashed Beauty & Bridal Bar

"In less than 3 months, I’m able to expand into a larger space, bring in other artists, and quit my full time job of over 2 years!"

-Bree M., Bespoke Brows

“Highstoke Media truly does everything they say they are going to do. They truly treat you like family!"

-Sierra S., Sacred Beauty

Frequently Asked Questions

Is Beauty Success Lab Right for Me?

If you're a beauty professional seeking to effortlessly attract more clients and streamline your marketing, Beauty Success Lab is designed for you. Our program is ideal for beauty pros who want to take marketing into their own hands at a very affordable cost.

What Makes This Program Unique?

Beauty Success Lab is more than just a training program—it’s your complete roadmap to reaching the 6-figure mark in the beauty industry. What sets us apart is our powerful combination of software, education, and community, all designed to elevate your business like never before.

Software: Step into simplicity with our custom-built platform. From launching ads with a few clicks to automating your marketing, our tools make every task easier. We even help set it up for you, ensuring you're ready to hit the ground running.

Education: Unlock our extensive library of actionable guides on marketing, sales, and branding. It’s like having a business mentor available 24/7, guiding you through each step with easy-to-understand strategies tailored for beauty professionals.

Community: Immerse yourself in a thriving network of beauty pros. Gain exclusive access to our mastermind groups, daily live Q&A sessions, and industry-leading masterclasses. It's more than a community; it's a support system that fosters growth and inspires success.

Together, these pillars form a unique ecosystem that supports your growth from various angles, ensuring you have the knowledge, tools, and network to thrive in today's competitive beauty market. Whether you're looking to refine your skills or expand your business, Beauty Success Lab offers a clear, structured path to success and profitability.

Can This Program Work for Any Beauty Business?

Absolutely! Beauty Success Lab is perfect for PMU artists, estheticians, hair stylists, lash techs, SMP techs, paramedical, studio owners and many other beauty professionals. The principles and tactics we employ are broadly applicable across the beauty industry.

Is The Program Self-Paced? What Do I Actually Have To Do?

Absolutely, the Beauty Success Lab is designed to seamlessly integrate into your hectic schedule, offering you the flexibility to progress at your own pace. We cater to the dynamic lives of beauty professionals by providing a user-friendly platform that adapts to your timeline.

Think of it as a “guided growth” experience. While we equip you with comprehensive support, detailed trainings, and all the essential resources you need, your active participation is key. You drive your success; we pave the path with clear, easy-to-follow steps and a wealth of supportive tools.

Remember, while the Beauty Success Lab simplifies the journey towards business growth, it isn’t a hands-off solution. Your engagement and effort are important. We're here to support you every step of the way, ensuring that you have everything you need to turn your beauty business dreams into reality.

How Much Effort is Required?

We won't sugarcoat it- in the beauty business takes real work. However, Beauty Success Lab is here to make everything smoother for you. While you can work through the program at your own pace, you'll need to put aside at least a few hours each week to go through the lessons, try out what you've learned, attend the group calls, get support, and network with the community.

Think of it this way: the more you put into it, the more you'll get out of it. Simply put, this won't work unless you put in the work too! We make it as easy as possible with clear steps to follow and lots of support along the way. You're not just buying access to tools; you're joining a team that's all about helping you win. So, gear up to give it your best shot, and you'll see the results you're hoping for!

How Long Does It Take to See Results?

The time frame for results can vary. Some clients see an uptick in bookings almost immediately after campaign launch, while for others, it may take a bit longer as you fine-tune strategies to fit your specific market. Additionally, it will fully depend on how much work/effort you are putting in on a regular basis following our strategies. However, to get everything up and running, this takes less than a few days to launch your ads and see some initial results.

What Results Can I Expect?

If you are following all of the strategies in the program and proactively reaching out for support, you can expect a significant increase in client inquiries and bookings. Our system is designed to enhance your online presence and attract clients who are actively seeking beauty services. At the end of the day, this program (like all things in life) is a two way street. It only works if you do.

What's Included In The Program?

Beauty Success Lab is an affordable monthly membership that gives you all of the beauty business resources you need to grow your beauty business including marketing, sales, branding, and systems (without the financial strain). Additionally, you get access to a mastermind community, unlimited support, daily Q&A calls, and all of the hands-on support you need to help skyrocket your results.

How Does Payment Work & What Is Your Cancellation Policy?

It's a super affordable plan (either 3 months, 6 months or 1 year) to get unrestricted access to everything. You are welcome to cancel at any time after your chosen package. Note that you most likely only need a mere 1 client per month to break even and start profiting!

What Is The Zero Risk Guarantee And The "Accountability List?"

Our Money Back Guarantee is crafted to reassure you of our commitment to your success across any subscription term—whether it's 3 months, 6 months, or 1 year. It's like having a personal trainer for your business: we give you the game plan, and if you follow it diligently but don't see financial results at least equal to your investment in the program by the end of your initial payment period, we offer a full refund.

To qualify for this guarantee, here’s what we expect from you through our Accountability List, which is akin to your business workout routine:

Consistent Q&A Participation: Engage in at least 8 of our daily Q&A calls every month to get direct advice and strategies tailored to your needs.

Prompt Ad Campaign Launch: Kick off your advertising campaigns using our platform within the first 7 days of your membership to begin attracting clients immediately.

Full Use of the Highstoke Dashboard: Manage all client interactions and business operations efficiently through our dashboard, ensuring seamless integration of your marketing efforts.

Swift Lead Follow-Up: Respond to all leads within 24 business hours to maximize your conversion chances.

Strict Adherence to Highstoke Strategies: Faithfully implement the strategies we provide, as they are designed to boost your business's performance.

Proactive Support Utilization: Reach out to our support team at least three times to resolve any issues, allowing us to provide optimal assistance.

Engagement with Educational Content: Dive into at least 50% of the program’s content and apply what you learn to demonstrate your active involvement and determination to succeed.

Mandatory Monthly 1:1 Calls: Schedule and attend a personal consultation call each month of your membership to ensure you receive bespoke support and guidance.

Mandatory Onboarding Call: Schedule and attend a 1:1 onboarding call with our team to ensure proper integration and all technical setup regarding ads, campaigns, dashboard/software features, etc.

These steps ensure you're fully engaged with every aspect of the program, maximizing your potential for success. By committing to these actions, you're not just participating; you're investing in a proven path to elevate your beauty business. Let’s get ready to celebrate your growth and success together!

Does The Program Cost Include Advertising Spend?

No as that is cost directly paid to Facebook/Instagram once you run your ads and therefore, you will be responsible for your advertising spend. We recommend starting off with a small budget of $5-10/day and slowly increasing once you get more consistency in your books!

How Can I Maximize My Investment With This Program?

By joining Beauty Success Lab, you're investing in a powerful, all-in-one platform that replaces a bunch of costly tools and services needed to run a successful beauty business. Typically, assembling these tools individually could cost over $10,000 a year.

Beauty Success Lab integrates everything—from appointment scheduling and marketing automation to in-depth training and community support—into one cost-effective solution. To maximize your investment, actively engage with every feature offered. Dive into the trainings, leverage the marketing tools, participate in the community, and utilize the ongoing support to not just meet but exceed your business goals.

With our platform, you're not only saving money but also positioning your business for significant growth and profitability.

I Have Lots of Questions. Is This Program Still Suitable for Me?

Absolutely! We welcome all your questions. Our program includes community support where you can interact with peers and our team for any queries you might have.

Is This Applicable for International Businesses?

Yes, our strategies are globally applicable. We've successfully assisted beauty professionals from multiple countries in enhancing their client base.

Will There Be Future Updates to the Program?

Definitely. The digital marketing landscape is always evolving, and so is our program. We continuously update our content to ensure you're always ahead of the curve.

Do You Have A Higher Tier Plan For More Advanced Beauty Pros?

Great question! As Beauty Success Lab is geared towards newer and early-stage beauty pros, we have higher tier programs for more advanced professionals looking to scale. To schedule a free consultation, please visit:

I'm Ready To Get Started! What's Next?

Simply click on button below this and choose your plan on the next page. Once payment is processed, you will receive an email within 24 business hours with an invitation to our community platform where you can start diving into all of the resources. We look forward to having you!

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Text: +1 408-317-1633



Terms Of Service | Privacy Policy



Text: +1 408-317-1633